Blog & News
Unlocking the Power of Data Analytics
As businesses continue to generate vast amounts of data every day, the importance of leveraging that data to drive growth and differentiate from the competition has become increasingly clear. Data analytics have always been important, but as more organizations seek to become truly data-driven in their decision making many are struggling to make sense of […]
3 Takeaways from the NIH’s iCorp Program
By: Andrew Kerr This week we are set to give our final presentation and complete the NIH’s iCorp program. The program is designed as an intensive, deep dive into the customer discovery process requiring participating teams to complete 100+ customer interviews in only 8-weeks. The goal is to ask hard questions of potential customers to […]
Exploring the Dynamic and Innovative Company Culture at FortyAU
What gets me excited to go to work in the morning? It’s the people, and it’s the culture of FortyAU. Many companies claim to prioritize company culture, but at FortyAU, we don’t just see it as important, we see it as one of the main sources of our success. We are a company for developers, […]
Unit testing in React: An Overview
In software development, unit testing is the process of testing small, individual parts of a program to ensure they work correctly. In React, this means testing individual components of a web application to ensure they render properly and handle user input correctly. In a recent conversation with Matt Brown, the software engineer who oversaw this […]
Tales of a Product Manager: From StartUp Client to Employee at FortyAU
As a technologically agnostic company, FortyAU first looks to solve business needs regardless of the technology they are currently using or planning to use. This means providing unbiased guidance to our clients, being great listeners, and always seeking to understand the customer problem first. Over the last ten years, FortyAU has gained extensive experience working […]
I need a new website.
A blog on website updates and the importance of SEO. As a technology software development expert, you understand the importance of creating a website that is user-friendly, aesthetically pleasing, and easy to navigate. However, it’s just as important to make sure that your website is easily discoverable by search engines. Search Engine Optimization (SEO) is […]
What is Custom Programming and how to benefit from it.
Custom programming refers to the process of creating custom software solutions to meet specific business needs and requirements. When it comes to customization applications or computer software, you cannot rely solely on shelf solutions. Unlike off-the-shelf software that may not fully meet a company’s needs, custom programming allows for the development of tailored, unique solutions that are designed to fit a business’ operations, processes, and goals.
5 Misconceptions in Building your first Software Product
With more than 10 years developing custom software, we have come across a misconception or two that seem to have been holding back prospective clients. We asked our CEO, Andrew Kerr, where he has seen misconceptions come from and he shared some of the top ones: Lack of experience in software development: Individuals who are […]
Custom API Integrations and how to benefit from them.
Custom API integration is the process of connecting a specific application or system with an API (Application Programming Interface) in order to exchange data and perform various actions. APIs are not only great for problem solving, they are used to connect different software systems and allow them to communicate with each other, making it possible […]
Innovation in a digital transformation resistant industry
When people think about the cattle industry, it inevitably invokes images of the old West – an old-school, traditional business model that hasn’t changed for decades. High-tech or cutting-edge, aren’t typically what comes to mind when considering this centuries-old business. However, SaleDay is a new software start-up looking to modernize the industry and bring the […]